Sunrise Senior Living Raises More Than $500,000 for the Alzheimer's Association


Friday, December 19, 2014 3:13 pm EST


"This same dedicated spirit is what drives our team members to provide the highest quality of care for our residents – something that will always be our first priority."

MCLEAN, Va.--(BUSINESS WIRE)--Sunrise Senior Living has continued its support in the fight to end Alzheimer’s by raising more than $500,000 for the Alzheimer’s Association Walk to End Alzheimer’s®. As a National Platinum Team, Sunrise communities across the U.S. led fundraising activities for the past several months to reach its half-million dollar donation goal. Since the partnership began, Sunrise teams have contributed more than $2.2 million dollars to the cause.

“Sunrise team members work each day to bring meaning and purpose to seniors with Alzheimer’s and dementia, as well as provide much needed support to their families and caregivers,” said Rita Altman, vice president of Memory Care & Programming for Sunrise. “Our more than $500,000 raised for the Alzheimer’s Association is an extension of Sunrise’s commitment to champion the quality of life for all seniors and brings hope that one day we will find a cure for this devastating disease.”

In addition to Sunrise’s fundraising efforts, all communities offer informative events throughout the year to raise awareness of Alzheimer’s disease and provide senior caregiver resources. Such support is highlighted during Resources to Remember, an annual week of Sunrise community events. This year included more than 200 caregiver support groups and educational sessions on topics such as brain-healthy foods and the benefits of music therapy.

Someone in the U.S. develops Alzheimer’s every 67 seconds. Last year alone, 15.5 million caregivers provided an estimated 17.7 billion hours of care, according to the Alzheimer’s Association.

“I’m incredibly proud of all our Sunrise communities for coming together and contributing to this very important cause,” said Chris Winkle, chief executive officer for Sunrise. “This same dedicated spirit is what drives our team members to provide the highest quality of care for our residents – something that will always be our first priority.”

For more than 30 years, Sunrise has provided person-centered care and resources for seniors with dementia and their families. To learn more about Sunrise’s innovative approach to memory care, visit


The Alzheimer's Association Walk to End Alzheimer’s® is the world’s largest event to raise awareness and funds for Alzheimer’s care, support and research. Held annually in more than 600 communities nationwide, this inspiring event calls on participants of all ages and abilities to reclaim the future for millions. Together, we can end Alzheimer’s disease, the nation’s sixth-leading cause of death.

About Sunrise Senior Living

Sunrise Senior Living, a McLean, Va.-based company, employs approximately 29,000 people. As of November 1, 2014, Sunrise operated 289 communities in the United States, Canada and the United Kingdom, with a unit capacity of approximately 26,200. Sunrise also managed 12 communities comprised of approximately 800 units throughout the United Kingdom under the Gracewell Healthcare brand. Sunrise offers a full range of personalized senior living services, including independent living, assisted living, care for individuals with Alzheimer's and other forms of memory loss, as well as nursing and rehabilitative services. Sunrise's senior living services are delivered by team members who are trained to encourage independence, preserve dignity, enable freedom of choice and protect the privacy of residents. To learn more about Sunrise, please visit


Multimedia Files:

Watch this video
A Sunrise Video: Beth's Walk to End Alzheimer's® Story
Preview image


Sunrise Senior Living
Jennifer Clark
Corporate Communications

Sunrise Senior Living Tweets

  • At Sunrise of Bloomfield, MI, team members worked extra hard to give residents an amazing prom experience. Take a l… hours 1 min ago
  • Caregiving for a senior loved one can be rewarding, but it can also be an isolating role. Here are some tips on how… hours 11 min ago
  • Bill, a Sunrise Villa Tuckahoe, VA, resident, was the captain of the Yale basketball team. He had a blast shooting… hours 45 min ago
  • is common among people who are caregivers for a spouse, parent, or other loved one. Learn how to manage it… day 16 min ago
  • How is your planning looking? Check out these tips and tricks for making sure your future is… day 6 hours ago