Sunrise Introduces New Assisted Living Program for Seniors with Impaired Vision

Wednesday, June 23, 2004 8:08 am EDT



Public Company Information:

"Bradford View offers an innovative twist on assisted living by focusing on the unique needs of seniors with low vision. A specially designed environment featuring the latest assistive technology will encourage seniors with low vision to remain as independent as possible."

Sunrise Senior Living, Inc. (NYSE: SRZ) the nation's largest provider of senior-living services will soon introduce Bradford View(SM), a new assisted-living program for seniors with impaired or low vision. The unique program will open at Sunrise's Brighton Gardens of Arlington (Va.) community on Thursday, June 24 and will offer enhanced features designed for seniors with low vision who seek to maximize their mobility and independence.

According to the American Foundation for the Blind, over 5.5 million U.S. seniors age 65 and over are visually impaired or blind. One out of three seniors over the age of 85 have some form of visual impairment including macular degeneration and glaucoma, which are eye diseases that tend to afflict seniors and impair vision. As seniors become a larger part of the U.S. population, so will those with low vision. This vulnerable group would benefit from customized living environments and services designed for them.

"In many cases, reduced vision compromises one's independence and well- being," said Carol Edelstein, vice president for Program Development at Sunrise. "Bradford View offers an innovative twist on assisted living by focusing on the unique needs of seniors with low vision. A specially designed environment featuring the latest assistive technology will encourage seniors with low vision to remain as independent as possible."

Bradford View provides customized care for seniors with low vision, delivered in a comfortable and homelike environment. When developing the program, Sunrise sought to create a supportive environment for seniors with low vision by incorporating best practices and suggestions from experts such as the Columbia Lighthouse for the Blind, Prevention of Blindness Society of the Metropolitan Area and the Low Vision Information Center. The result is a new and comprehensive program offered by a major senior-living provider. The Bradford View program includes:

* A specific section of the building designed and decorated with low vision seniors in mind, featuring contrasting colored walls and carpeting, and glare- and shadow-reducing lighting;

* Assistive tools and devices, such as large-button telephones, oversized digital alarm clocks and specialized magnifying glasses, may be located in each resident's suite and in common areas;

* A closed circuit television (CCTV) reading machine that enlarges and projects printed materials for easier reading;

* Books on tape, large print books, magazines and other reading materials;

* Support groups and resources for residents and their families who are struggling with the effects of low vision and vision loss;

* A dedicated staff trained in low vision sensitivity; and

* Resident-centered, assisted-living care and services focused on the needs and wishes of the resident including assistance with activities of daily living, meals, outings and activities.

"Seniors and their loved ones no longer need to consider low vision a hardship," said Terri Lynch, director of the Arlington County Agency on Aging. "New assistive technology and comprehensive programs like Bradford View offer seniors with low vision innovative ways to help compensate for vision restrictions and overcome visual limitations in order to better enjoy their lives."

Brighton Gardens of Arlington will be the first Sunrise community to feature the Bradford View program. Other Sunrise communities are being considered for the program and may be selected based on the amount of space available in the community and the needs of low vision seniors in a specific locality.

Sunrise Senior Living is the nation's largest provider of senior living services. The McLean, Va.-based Company, which employs more than 30,000 people, operates over 390 senior living communities either open or under construction in the United States, United Kingdom, Canada and Germany with a combined resident capacity of more than 42,000. Sunrise communities offer a full range of personalized senior living services, from independent living, to assisted living, to care for individuals with Alzheimer's and other forms of memory loss and nursing and rehabilitative care. Sunrise's senior living services are delivered by staff trained to encourage the independence, preserve the dignity, enable freedom of choice and protect the privacy of residents. To learn more about Sunrise please visit

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Jamison Gosselin
External Communications Manager of Sunrise Senior Living, Inc.

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