More Families Caring for Seniors, Seek Reassurance and Support


Friday, November 2, 2007 8:08 am EDT



Public Company Information:

"Caring for someone who has cared about us is only natural"

Recent studies conclude that more families are assuming caregiver responsibilities as the global seniors population expands:


  • In the United States, 45.2 million Americans are currently caring for a person aged 60 or older according to the National Alliance for Caregiving;
  • In Canada, an estimated 4.5 million people voluntarily care for friends and family according to the Canadian Caregiver Coalition; and
  • In England and Wales, 5.2 million people were informally caring for a loved one according to Great Britain's 2001 census.

One resource family caregivers are turning to in these countries for reassurance and information is SUNRISE: For You and Your Loved Ones magazine. The publication focuses on contemporary issues impacting family caregivers, a role traditionally assumed by women between the ages of 45 and 64. Recent experience is also suggesting more men are assuming the caregiver role for their aging parents, spouses or siblings. No matter the gender, family caregivers are creating a new 'sandwich generation' -- finding themselves surrounded by competing priorities including aging parents, children, spouses, careers and their own retirement.

"Caring for someone who has cared about us is only natural," said Kurt Conway, senior vice president of Sales and Marketing at Sunrise Senior Living, the senior living provider making the publication available to the public in the United States, United Kingdom and Canada. "Families all around us have aging relatives needing assistance. Often these family members are torn among many of life's priorities when they assume caregiving responsibilities. Our message is that they are not alone and resources are available to help them. SUNRISE is one way we offer hope and share solutions with families."

The newest issue of the magazine explores relationships between aging parents and their adult children. Emotional family dynamics often generate interesting discussions and dramatic situations as the cover story roundtable of Sunrise Senior Living family members highlights. Topics during this conversation included asking parents to stop driving, coordinating parental care with siblings and long distance caregiving. Additionally, the current issue includes:

  • Short, insightful news briefs for the mind, body and soul
  • Tips and stories focused on wellness and maintaining strong relationships
  • Expert advice relating to health, diet, lifestyles and money matters
  • Short stories about the relationships among Sunrise residents, their family members and Sunrise's team of caregivers.

The magazine is available free to the public at Sunrise Senior Living communities in the United States, United Kingdom and Canada. Please visit to locate a Sunrise Senior Living community near you.

About Sunrise Senior Living

Sunrise Senior Living, a McLean, Va.-based company, employs approximately 40,000 people. As of June 30, 2007, Sunrise operated 453 communities in the United States, Canada, Germany and the United Kingdom, with a combined capacity for more than 53,000 residents. At quarter end, Sunrise also had 38 communities under construction in these countries with a combined capacity for 6,000 additional residents. Sunrise offers a full range of personalized senior living services, including independent living, assisted living, care for individuals with Alzheimer's and other forms of memory loss, as well as nursing, rehabilitative and hospice care. Sunrise's senior living services are delivered by staff trained to encourage the independence, preserve the dignity, enable freedom of choice and protect the privacy of residents. To learn more about Sunrise, please visit

MEDIA NOTE: Members of the media interested in obtaining a copy of SUNRISE: For You and Your Loved Ones may contact Jamison Gosselin at Also, we are also happy to put members of the media in touch with knowledgeable people who have family caregiving responsibilities or understand the numerous issues related to the role.

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Sunrise Senior Living
Jamison Gosselin
Director, Corporate Communications

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