Sunrise Senior Living Introduces Care Questionnaire

Launch of industry's first online tool provides new resource to help families

Thursday, October 2, 2014 9:00 am EDT

Dateline:

MCLEAN, Va.

MCLEAN, Va.--(BUSINESS WIRE)--Sunrise Senior Living today introduced a new online resource for its website visitors who seek insight on the variety of senior living options available. The Sunrise Care Questionnaire, a first of its kind for the senior living industry, provides seniors and their families with a care recommendation as well as the opportunity to schedule a community visit to learn how Sunrise may be able to meet their needs.

“We have found families are often faced with making quick decisions about the future care of their loved one. Our goal is to provide a variety of ways to help customers learn about senior care options, start conversations and make informative choices, which ultimately will help bring them peace of mind,” said Meghan Lublin, senior vice president, Marketing & Communications for Sunrise.

Sunrise recently conducted a website user test and found people were unclear about the type of care provided in senior living communities. For instance, visitors did not know the difference between Assisted Living and Memory Care. In response, the company worked closely with its Care team to develop the Sunrise Care Questionnaire to help families understand what services were available, which care may be most appropriate for their loved one, and start the decision-making process.

The Care Questionnaire asks users a series of questions related to various aging indicators and activities of daily living. For example, experiences with depression, memory loss, recent hospital stays, needing help to prepare meals and more. Once completed, the confidential Care Questionnaire provides a recommended level of care and encourages visitors to work with a Sunrise senior resource counselor to schedule a full assessment to discover if Sunrise can meet their care needs.

For more than 30 years, Sunrise has provided residents and their families, caregivers and professionals with resources that address all aspects of senior living. The Care Questionnaire builds on a growing set of resources, including:

  • An award-winning website, built in responsive design, that is packed with valuable information for caregivers, seniors and professionals;
  • A 24-hour hotline answered by dedicated senior resource counselors, who are available to respond to questions and find solutions, at 888-434-4648;
  • The Sunrise Blog for daily senior news and insight from Sunrise leaders, as well as the Senior Eats® Blog, which offers recipes, nutrition tips and food news; and
  • Support groups for caregivers, held regularly at Sunrise communities

For more information or to take the Sunrise Care Questionnaire, visit www.SunriseSeniorLiving.com/CareQuestions.

About Sunrise Senior Living

Sunrise Senior Living, a McLean, Va.-based company, employs approximately 29,000 people. As of July 1, 2014, Sunrise operated 289 communities in the United States, Canada and the United Kingdom, with a unit capacity of approximately 26,200. Sunrise offers a full range of personalized senior living services, including independent living, assisted living, care for individuals with Alzheimer's and other forms of memory loss, as well as nursing and rehabilitative services. Sunrise's senior living services are delivered by team members who are trained to encourage independence, preserve dignity, enable freedom of choice and protect the privacy of residents. To learn more about Sunrise, please visit SunriseSeniorLiving.com.

Contact:

Sunrise Senior Living
Jennifer Clark
Corporate Communications
703-854-0329

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